Which of the following is a characteristic of qualitative research methods?

Which of the following is a characteristic of qualitative research methods?

• A. Use of surveys and numerical data
• B. Exploration of personal experiences and motivations
• C. Reliance on experimental designs
• D. Focus on broad generalizations

Answer: (B)

The exploration of personal experiences and motivations is a hallmark of qualitative research methods. This approach emphasizes understanding human behavior from the perspective of the participants, often through in-depth interviews, focus groups, or observations. Qualitative research aims to uncover the meanings and underlying reasons behind social phenomena, which helps researchers gain insights into complex social processes and individual perspectives. In contrast, methods such as the use of surveys and numerical data are characteristic of quantitative research, which focuses on statistical analysis and measurable outcomes. Reliance on experimental designs is also more aligned with quantitative approaches, where controlled experiments test specific hypotheses. Finally, a focus on broad generalizations typically reflects a quantitative perspective as well, where findings are often meant to be applied across larger populations rather than providing depth into individual cases.

The exploration of personal experiences and motivations is a hallmark of qualitative research methods. This approach emphasizes understanding human behavior from the perspective of the participants, often through in-depth interviews, focus groups, or observations. Qualitative research aims to uncover the meanings and underlying reasons behind social phenomena, which helps researchers gain insights into complex social processes and individual perspectives.

In contrast, methods such as the use of surveys and numerical data are characteristic of quantitative research, which focuses on statistical analysis and measurable outcomes. Reliance on experimental designs is also more aligned with quantitative approaches, where controlled experiments test specific hypotheses. Finally, a focus on broad generalizations typically reflects a quantitative perspective as well, where findings are often meant to be applied across larger populations rather than providing depth into individual cases.